Thank you mailer inspiration

December is here, and you’ve probably caught some serious holiday feels (especially now that your Black Friday and Cyber Monday shopping is done). With holiday cheer spreading and gift-giving season approaching full swing, it’s the time of year for acknowledgments all round.

Feeling appreciated is one of the best feelings in the world, and that warmth spreads into all areas of our lives. Appreciation and gratitude are timeless and priceless gifts in and of themselves, yet how many times have you bothered to express your thanks to someone? As a society, and as individuals, we’ve become obsessed with busyness, and keeping up the appearance of being busy all the time.  You may even catch yourself repeating refrains like “I’m too busy to…” or “I don’t have time for…” multiple times a day. Sometimes our preoccupation with busyness prevents us from taking the time to say thank you.

Because we’ve turned our focus inward (while still keeping a beady eye on outward appearances), sincerity and appreciation are concepts that may fall away from our minds and our lips… If you’ve been reading this blog, you may have noticed that many of November’s posts concentrate on different ways of saying thank you. You know how to deliver a successful speech, raise a toast, and understand the basics of thank you messages, but do you know how to say thank you in a really effective way? A way that makes you stand out from the crowd?

At this time of year, many of us will be receiving gifts from colleagues, clients, customers, or with stakeholders we work with regularly. You may not be able to thank them in person, so a well-written thank you mailer is a good idea. Thank you mailers should also be sent out to people who may not present you with gifts! It’s just plain good manners to express your gratitude to people you correspond with regularly, and with whom you work closely. These are some of the ways you can make your thank yous earnest and wholehearted:

  1. Keep it simple. A simple thank you ensures that you stick to the point and that you focus on what is important: It should be both short and succinct.
  2. Keep it sincere. The rule here is: Express gratitude only if you mean it. If you don’t, the recipient will be able to sense it in the tone and diction. If you feel resentful about something, or are holding a grudge, there is no point in sending a message or mailer. Gratitude cannot exist where ego clouds your judgment and informs what you do.
  3. Keep it meaningful. If you keep your message short and succinct, it probably follows that it will be meaningful too. Don’t stray from the main purpose, and do not add anything irrelevant.
  4. Use gratitude to build your relationships. Inasmuch as anger, pride, and resentment poison your relationships and infect your thinking about someone or something, gratitude, humility, and forgiveness instantly change your perspective. Your focus moves from me to we, and you’re able to build bridges rather than raze them. Sure, you may have a bad experience while working with someone, but if you choose to look past it and see it as a fleeting moment rather than a defining one,  you can use gratitude to heal the relationship.
  5. Thank someone in a way that make them feel truly valued. There are two important aspects to consider here: Timeliness and truthfulness. Thank someone at an appropriate juncture. Don’t let days, weeks, or months slide past. If they do, you can still acknowledge someone’s contribution by specifying precisely what you are thankful for (name and identify something specific to amplify your sincerity). With regard to the aspect of truthfulness: Stick to the facts. You could say something like: “I can’t imagine the personal challenges you encountered while working on this project, nor the many sacrifices, but I do understand that you must have  / would have / probably …”


There, not so bad is it? You aren’t going to have to spend an entire day handwriting messages on cards (unless you really want to), and in the end you are going to reap the benefits of long-lasting professional relationships and strengthened networks. You’ll come across as someone who is considerate, honest, and kind. Aren’t those qualities you’d rather be remembered for instead of being thought of as someone who was always harried – who is always too busy to focus on the little things: The things that truly matter?

The best part of all this is that the principles I’ve outlined here can be used across the board. Use them for special events and occasions, holidays, or just in general! We’ve created this gorgeous (and useful) infographic for you: Perfect thank yous…

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